This is my reflective log for FM3124-Digital Review. I am going to post a blog entry every Sunday so show my progress with the project throughout the week.
We received the brief for this project on the 20th Sept and in class we were told to say would our initial idea was, I said Drink brands as in Smirnoff, Guinness etc. as I could link it to my final campaign idea. Paz said that if I chose to do this I need to make it more specific eg only spirits, beers and so on. This will be my first plan of action.
When researching what area I am going to I need to make sure I have brands that have a variety of different price ranges (minimum of two in each level).
From my first research it looks like spirits are the best to do which cover the levels needed for this project.
The next step will be what 9 brands I am going to choose..
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