My starting point was to focus more on the Mintel report I found on Cider as it was compiled in 2012 so the information will be up to date.
I read through the whole report highlighting the 3 different market levels in different colours to make it easier when it comes to writing my actual review. This Mintel report has a good bit of information on the brands customer and also the background information on each brand as a lot come from a large manufacturer that makes several alcoholic drinks eg Frosty Jacks comes from the Aston Manor Brewery.
The next stage I am going to look at is the background information behind each brand. The information I want to collect is:
- Background History
- Product Range
- Target Customer
- Price Range
I will look on the brands official website/Mintel to get this information. I will look at promotional campaigns after this as it will be the main focus of my report and there will be a lot of information for each brand.
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