Summary Tables

To set my research out in a more clear way so I can see what information I have I design three separate tables for each market level including the following information for each brand:

• When and where it was founded
• The Unique Selling Point of the brand (USP)
• The different varieties of the brand
• The alcohol Percentage
• The slogan (current)
• The producer of the brand

All the brands had the information for each of these points apart from Jacques who don't have a well known slogan for the brand.

From making this table it has made my research far more organised and allows me to easily find a certain bit of information easier.

This will be very beneficial when it comes to making my power-point presentation. 

I have also listed what promotional campaign I am going to focus on when it comes to that point of the review, as I have discovered through research that the promotion is very big for each company it would be best to just focus on one main one for each brand as I want to get all the relevant information included in the 5000 word limit. 

The promotions for each are as follows:

Frosty Jack's- Strong links with comedy- Sponsorship deals with ITV2 promoting their comedy season. Teamed up with 'Loaded' mag to produce a sequence of Celebrity Comedy Podcasts

Strongbow- 'Earn It' campaign

Magners- 'Theres Method in the Magners' campaign

Bulmers- 'Experimenters Wanted' campaign

Brothers- 'Join the Family' campaign

Stella Artois Cidre- 'C'est Cidre not Cider' campaign

Jacques- Jacques Townhouse event

Kopparberg- 'Unestablished since 1882' campaign

Rekorderlig- 'Swedish School' campaign

 I have already a lot of information on each of the campaigns but will collect more after I have completed my introduction and got it approved.

The next stage is writing my introduction..